The e-commerce cyber threats to watch out for in 2021
With pandemic-related restrictions still in place, it’s likely that 2021 will be another bumper...
Block bots for your
business safety and growth
Unique bot and DDoS protection for your websites and APIs - so you can block bots, have a clear picture of your traffic as well as gain new customers, and ensure the existing ones are happy.
Grow your customer base along with information security
Exceed your new and existing user expectations by having not only secure but also an exceptionally smooth and quick website, API or other online touchpoints.
Keep it human
Up to 40% of your traffic consists of bots if unprotected. Stop all bad bots accessing your websites, in turn allowing more genuine traffic to pass through and enjoy your services smoothly.
Automate
Have the incidents filtered automatically and thus free up your time, reduce costs and increase the overall quality of your security.
Have data clarity
See exactly where the traffic is coming from and what it consists of. Make smart business decisions based on real, clean metrics.
Speed it up
Once you cut out all the malicious traffic, bandwidth for the real customers and users opens up. They can now experience your services without disturbance or lag.
Climb the SEO rankings
The growth of genuine human traffic, clear metrics and faster site speeds, as well as the non-existent bad bot presence will help your website rank higher.
Improve UX
Keep your user journey smooth and uninterrupted by avoiding solutions like CAPTCHA and IP blocking. Ensure your services are always there and fully functional when required.
300million
Websites Protected
10ms
Maximum Protection Time
99.99%
Protection Success Rate
717million
Malicious Attempts Blocked Daily
How are we different?
At Variti, we use our Active Bot Protection technology which combines real-time intelligence and deep analytics to check every single request.
This is how we ensure that every bad bot is blocked whilst all genuine requests get through smoothly.
Some of the ways our existing customers use
Active Bot Protection
- Web scraping prevention
- Account Takeover (ATO) protection
- Sneaker / ticketing bot protection
- All other cyber fraud prevention
Web scraping, also known as screen scraping, web data extraction and web harvesting, is a technique employed to extract large amounts of data from websites. This can lead to theft of intellectual property or unfair competitive edge - both can cause a business to suffer severe financial losses.
We have seen examples where businesses notice a huge influx in website traffic just to realise that up to 40% (in some cases as high as 93%) of this traffic consists of content or price scraping bots.
With Variti, you can ensure that all unauthorised activity on your website is blocked, therefore keeping information such as product descriptions, betting odds, news content and prices safe.
Account takeover / account compromise is when access to a genuine customer’s account is granted to an unauthorised party. Any online account can be taken over by fraudsters: e-commerce accounts, user profiles, subscriptions, bank accounts, emails and so on.
This sort of fraud is very serious and can have a detrimental effect on the business as data privacy laws get broken and the brand gets a bad reputation.
At Variti, we are experienced in working with various types of organisations and keeping their business and customer data safe, including ecommerce stores and banks where data privacy and security has to be extremely high.
Sneaker and ticketing bots are used to buy items and autocomplete the check out process on e-commerce websites.
This can particularly become an issue for limited stock items, luxury goods and special offers.
For example, we see up to 75% of limited stock purchases from luxury fashion brands being made by bots, leaving genuine users unable to get their hands on the desired items. This creates unrest and dissatisfaction amongst potential customers which has long term implications on the business overall.
At Variti, we block sneaker and ticketing bots, allowing only human interaction within your online shops. This not only improves your e-commerce website and customer satisfaction but also raises the brand's credibility and trust.
Whilst we have given a few specific examples, there are many more types of cyber fraud that we protect against, including OWASP’s automated threats.
Some of the additional cyber attack types we protect businesses from are:
- marketing fraud, ad fraud and click fraud
- brute force attacks
- credential stuffing and cleansing
- API abuse
- spam
- fake account creation
- DDoS
If you have any other specific fraud types or issues in mind but don't see them listed, drop us a line and we will help where we can.
Have we peaked your interest?
There's more...
On top of delivering clear benefits to your business and its security, we ensure you can hit the ground running quickly and easily, without making changes to your existing infrastructure or policies.
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Quick and easy setup
- No fine-tuning or maintenance needed
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Fully flexible integration
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PCI and GDPR compliance
Not sure it's for you?
Our security assessment can help.
We provide customised cyber risk assessments - from simple checks to in-depth simulations and audits - to provide you with all the necessary information. The final threat report will help you to make the best decisions for the future of your business.
Trusted by the best
Variti is trusted by companies in fashion, finance, retail, travel, gaming, food and many other industries.
Our team is always here to help
We will be more than happy to supply additional information or answer any specific questions.
Learn more about cyber security
Our blog offers news and insights from the internal team - all linked to automated cyber attacks, bot mitigation and DDoS protection as well as more general cyber security topics.
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Start blocking bad bots today
It's as easy as 1-2-3...
You reach out, we chat and decide to trial Variti on your single or multiple websites and/or APIs. Easy and quick, done on the same day.
You test our technology for a week and love the benefits: no more cyber attacks, increased speed, better user experience and more.
You decide to keep using Variti's protection and voilà - nothing more needs to be done, your protection is live and bad bots can't get through!